Stages of Love
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Attraction dilkashi
The First Glimpse
Where Love’s Journey Always Begins
Think about the first time you felt drawn to someone—what was it that caught your heart? The smile, the eyes, or something unexplainable? Is it not always something unexplainable? Irrational? Beyond words?
It is not self-willed, never self-willed; it comes when the time is right and we’re left with no choice but to obey the pull of our heart and follow its calling. The world feels smaller, and only one person exists. You don’t know their story yet, but something deep inside you stirs—an unspoken connection, a quiet promise of what could be.
The دلکشی hoodie captures this essence—a wearable reminder of how love begins. Let it be your spark, your story.”
Attachment Uns
The Comfort
Wrapped in Love and Warmth
You are infatuated by the touch of their eyes. Your heart feels that infatuation. This is the second stage of love — uns.
Uns is when love begins to feel like a warm hug—the kind you can wrap yourself in when everything else fades away. It’s the little things: the shared laugh over a simple joke, the way you can be yourself without fear, or the simple joy of being in each other’s company. It’s a bond that grows stronger with each passing day, a feeling that turns comfort into something beautiful.
A piece that honors the purity of your love, a love that becomes an offering, a prayer. Wear it as a reminder of the sacred bond that transcends time and circumstance.”
Love Mohabbat
The Passion
Embrace Comfort with Endless Love
ترے عشق کی انتہا چاہتا ہوں مری سادگی دیکھ کیا چاہتا ہوں
It’s the longing of poets, the muse of artists, and the devotion of lovers who give their all. Mohabbat transcends logic—it’s pure emotion, a love so deep it feels eternal.
Love is not for the faint-hearted—it’s the fire that consumes, the love that burns brighter than reason. It’s the stage where emotions are raw, intense, and undeniable. In love, boundaries blur, and love becomes an all-encompassing force, reshaping everything it touches. This is not just love; it’s devotion, passion, and surrender.
The ‘mohabbat (urdu)’ piece is inspired by the intensity and beauty of passion—a bold choice for those unafraid to feel deeply. Let it remind you of the fire that fuels your love story.
You lose yourself. Its all you ever wanted. All your desires culminated in that one burning moment of Ishq.
The ‘mohabbat (urdu)’ piece is inspired by the intensity and beauty of passion—a bold choice for those unafraid to feel deeply. Let it remind you of the fire that fuels your love story.
Faith aqeedat
The Reverence
Gracefully Embraced by Faith and Warmth
This stage is about seeing the divine in your love, cherishing and honoring every part of them, not just with affection, but with faith and awe.
Aqeedat is not just admiration; it’s a profound sense of honoring the essence of the other person. In South Asian culture, this stage is marked by humility, selflessness, and the understanding that love is not just about union, but about the sacred space one creates in another’s heart. It’s where love becomes a ritual, where devotion is expressed not through words, but through actions and reverence.
Aqeedat’ is designed to embody the sacredness of love— that symbolizes respect, honor, and deep devotion. Wear it as a reminder of the reverence in your own love story
Worship Ibaadat
The devotion
A Sacred Bond Beyond Time and Devotion
It’s a devotion so pure that it becomes a form of worship, where every action is a reflection of esteem for the beloved. It is a love that seeks no reward, but only gives, finding its fulfillment in the sanctity of its existence. It is the selfless devotion that elevates both the lover and the loved one
This is the love that sees beyond flaws, and with unwavering loyalty, offers itself completely. It’s a sacred bond—an expression of love so deep that it becomes an act of veneration.”
Someone is always there. You have a home.
Our انس piece is designed to remind you of the warmth of connection—the gentle moments that bring love to life. Wear it like a hug, a constant reminder that comfort is always within reach.
Madness Junoon
The Obsession
Burning with Passion Beyond Reason
t’s the Heathcliffs, Romeos, and Gatsbys of the world, whose love consumes with an all-encompassing passion. It’s the Ranjhas, the Majnus, and the Bonaparts, whose hearts burn with devotion so intense, it defies logic and becomes an obsession, sweeping everything in its path
While intense and powerful, Junoon is not without its risks—it’s a love that can be as painful as it is passionate. It is the fire that burns brighter than reason, the obsession that eclipses everything around it. In this stage, love is no longer just a feeling—it’s a force that takes over every part of your being. The heart races, the mind spins, and nothing else matters
When did it become all you could think about? Where has it left you?
The ‘Junoon’ piece embodies the all-consuming nature of love. A piece inspired by the passion that cannot be tamed, by love that is both thrilling and overwhelming. Wear it as a reminder of the fire that burns within you, the love that consumes everything in its path.
Death Maut
Journey Unfolded
Love’s Echo: Haunting, Eternal, Unspoken
ishq mein humne marne ki khushi bhi paayi,
Maut ke safar mein zinda rehne ki duaayi
In Maut, love dies not with a whisper, but with a scream—often silent, but echoing forever in the emptiness it leaves behind. It is the silence after a scream, the coldness after warmth, and the void after connection. Love is buried, but its ghost haunts the living, unable to move on, unable to let go.” Are we ever able to let it go?el like a warm hug—the kind you can wrap yourself in when everything else fades away. It’s the little things: the shared laugh over a simple joke, the way you can be yourself without fear, or the simple joy of being in each other’s company. It’s a bond that grows stronger with each passing day, a feeling that turns comfort into something beautiful.
Maut is the end no one dares to speak of. It is the silence after the storm, the stillness that follows the fury. Love’s death doesn’t come as a relief but as a suffocating weight, where every breath feels like a burden, every moment longer than the last. this is not a peaceful passing—it’s a devastating, irreversible fate.”
